The Best Pokémon Cards to Collect in July 2025
The Pokémon Trading Card Game (TCG) continues to captivate collectors and investors alike, even as we move deeper into 2025. Fueled by nostalgia, competitive play, and the thrill of the hunt for rare cards, the market has proven resilient and dynamic. For those looking to invest in Pokémon cards on a budget, there are still smart plays to be made- if you know where to look and what to prioritize.
The State of the Pokémon Card Market in 2025
The Pokémon TCG market is booming, with global trading card sales projected to reach nearly $24 billion by 2032, maintaining a robust annual growth rate. Factors driving this growth include:
Ongoing releases of new sets with unique artwork and rare cards.
The enduring appeal of classic Pokémon and anniversary editions.
The influence of social media and streaming platforms keeps interest high and help spotlight trending cards.
Competitive play which can rapidly increase a card’s value if it becomes meta-relevant.
However, the market is not without volatility. Prices can fluctuate due to new set releases, changes in tournament formats, or even sudden influencer interest. This makes strategic, informed investing more important than ever.
What Makes a Pokémon Card a Good Investment?
When investing, the goal is to identify cards with the potential for long-term appreciation. The best candidates typically share several traits:
Popularity: Cards featuring fan-favorite Pokémon (e.g., Charizard, Pikachu, Eeveelutions) tend to hold value.
Scarcity: Limited print runs, alternate art, and special edition cards are often more desirable.
Condition: Near-mint or mint cards, especially those that can be graded highly, are more likely to appreciate.
Historical Significance: Cards tied to anniversaries or major events in the franchise’s history often see value spikes, especially around milestone years.
Top Pokémon Cards to Consider
Based on current trends, collector sentiment, and expert recommendations, here are some of the best Pokémon cards to target for long-term investment in July 2025:
Snorlax is a fan favorite, and this Trainer Gallery card from the Lost Origin set captures the Pokémon’s personality with charming artwork. Trainer Gallery cards are limited in print and often feature popular Pokémon with their trainers, making them highly collectible. The set itself is considered underrated, and Snorlax’s consistent popularity bodes well for future value.
Radiant Pokémon cards introduce a unique shiny foil pattern, and Eevee is one of the most beloved Pokémon in the franchise. This promo was released in a special collection box, which was relatively expensive, limiting the number of singles on the market. As a Black Star Promo with a radiant finish and featuring a top-tier Pokémon, this card has strong long-term potential.
This unique promo card, released as part of a collaboration with football (soccer) organizations, features Pikachu in a football kit. Its distribution was limited and primarily in the UK, making it much scarcer than standard promo cards. Sealed copies are especially desirable and have already shown steady appreciation. Pikachu’s universal popularity ensures long-term demand, and the card’s novelty factor makes it a standout in any collection.
About Pikachu Cards:
Gengar is a perennial favorite among collectors, and the Trainer Gallery version from Lost Origin features impressive artwork and a relatively low price point. Lost Origin is gaining recognition for its quality Trainer Gallery cards, and Gengar’s popularity ensures demand will remain strong, especially for near-mint copies.
Lugia’s legendary status and visually striking full art cards make any of its recent full art printings a smart investment. While alternate art Lugia cards can be prohibitively expensive, the regular full art versions remain accessible and are often overlooked. As interest in Legendary Pokémon remains high, these cards will likely see steady appreciation, like Lugia VSTAR.
Why These Cards?
These selections balance affordability with growth potential. They are tied to popular Pokémon, feature unique or limited artwork, and are part of sets or subsets that collectors actively seek out. As the Pokémon TCG approaches its 30th anniversary in 2026, demand for nostalgic and iconic cards is expected to surge, mirroring the price spikes seen during the 25th anniversary in 2021.
Investment Strategies for 2025
To maximize returns on your investments:
Buy Near Mint or Better: Focus on cards in the best possible condition for grading potential.
Monitor Market Trends: Use platforms like eBay, TCGPlayer, and Whatnot to track price movements and identify underpriced opportunities.
Consider Grading: If you pull or purchase a card that looks flawless, grading it through PSA or CGC can significantly boost its value, especially for cards with low PSA 10 populations.
Diversify: Don’t put all your funds into one card or set. Spread your investment across several cards to hedge against market swings.
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The Outlook for Pokémon Card Investing
Pokémon card investing remains a viable and potentially lucrative pursuit in 2025, provided you approach it strategically. The market is expected to continue its upward trajectory, especially as the franchise nears major milestones and continues to release innovative sets. By focusing on cards with enduring appeal, limited print runs, and strong collector demand, even budget-conscious investors can build a portfolio with long-term growth potential.
Conclusion
In summary, while the days of finding $1 Charizards are long gone, the Pokémon TCG still offers ample opportunity for smart, patient investors. With careful selection, cards can be the foundation of a collection that grows in value for years to come.